The Star Wars Trilogy

In this ad from 1980, C3P0, R2D2, and Boba Fett join some singing and dancing children to sell Empire Strikes Back themed Underwear... [More] Tweet 

In this 1977 commercial, C-3P0 and R2-D2 rush to their local Burger Chef restaurant to get a set of handsome 18" x 24” Star Wars posters. Burger Chef was a major fast-food chain in the 60s and 70s, but gradually diminished until the last store closed in 1996. [More] Tweet 

No Smoking Public Service Announcement with C3P0 & R2D2 from 1983. [More] Tweet 

Watch this commercial from 1984 promoting Kelloggs C3P0s cereal. [More] Tweet 

Last time we looked at some of the commercials that aired around the time of the Star Wars Special Edition Re-releases of 1997, today you can compare those ads to one from 1983, promoting Return of The Jedi and Burger King with four collectible Star Wars drinking glasses. Luke Skywalker, The Ewoks, Han Solo, and Jabba the Hutt - Collect them all! [More] Tweet 

This article from a January 1997 issue of 'Advertising Age' reports on the promotional campaign by PepsiCo for The Star Wars Trilogy Special Edition re-release and a new Star Wars film due in 1999 from Lucasfilm Ltd. PepsiCo committed two billion dollars to promote the trilogy. Although Roger Enrico, chief executive officer of PepsiCo talked about the synergy the related efforts would generate, some franchisees and bottlers were wondering if competition and confusion would not be the actual result. Watch the Pepsi, Taco Bell and Pizza Hut commercials that aired on American TV in January 1997. [More] Tweet