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The Star Wars Trilogy

A Digital Star Wars Scrapbook.

15. June 2013 07:41
by jedi1

PepsiCo Backs `STAR WARS' SE with Cosmic Promo Blitz

15. June 2013 07:41 by jedi1 | 0 Comments

This article from a January 1997 issue of 'Advertising Age' reports on the promotional campaign by PepsiCo for The Star Wars Trilogy Special Edition re-release and a new Star Wars film due in 1999 from Lucasfilm Ltd. PepsiCo committed two billion dollars to promote the trilogy. Although Roger Enrico, chief executive officer of PepsiCo talked about the synergy the related efforts would generate, some franchisees and bottlers were wondering if competition and confusion would not be the actual result. Watch the Pepsi, Taco Bell and Pizza Hut commercials that aired on American TV in January 1997. [More]
PepsiCo Backs `STAR WARS