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The Star Wars Trilogy

A Digital Star Wars Scrapbook.

7. August 2013 06:07
by jedi1
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Star Wars The Empire Strikes Back 1997 Read-Along

7. August 2013 06:07 by jedi1 | 0 Comments

In 1997 to co-inside with the Special Edition re-releases of Star Wars, The Empire Strikes Back and Return of the Jedi, and to add to the momentum building to the prequels coming in 1999, Lucasfilm and Disney released a new set of read-along books. Here is the 1997 version of Star Wars,The Empire Strikes Back. [More]
Star Wars The Empire Strikes Back 1997 Read-Along
 

5. August 2013 06:49
by jedi1
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Star Wars An MTV Movie Special (1997)

5. August 2013 06:49 by jedi1 | 0 Comments

Another TV special from 1997, this time on MTV, exploring the Star Wars phenomenon and the technical wizardry behind the new Special Edition re-releases. [More]
Star Wars An MTV Movie Special (1997)
 

1. August 2013 05:22
by jedi1
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Star Wars- A New Hope Read Along (1997)

1. August 2013 05:22 by jedi1 | 0 Comments

In 1997 to co-inside with the Special Edition re-releases of Star Wars, The Empire Strikes Back and Return of the Jedi, and to add to the momentum building to the prequels coming in 1999, Lucasfilm and Disney released a new set of read-along books. Here is the 1997 version of Star Wars, A New Hope. [More]
Star Wars- A New Hope Read Along (1997)
 

15. June 2013 07:41
by jedi1
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PepsiCo Backs `STAR WARS' SE with Cosmic Promo Blitz

15. June 2013 07:41 by jedi1 | 0 Comments

This article from a January 1997 issue of 'Advertising Age' reports on the promotional campaign by PepsiCo for The Star Wars Trilogy Special Edition re-release and a new Star Wars film due in 1999 from Lucasfilm Ltd. PepsiCo committed two billion dollars to promote the trilogy. Although Roger Enrico, chief executive officer of PepsiCo talked about the synergy the related efforts would generate, some franchisees and bottlers were wondering if competition and confusion would not be the actual result. Watch the Pepsi, Taco Bell and Pizza Hut commercials that aired on American TV in January 1997. [More]
PepsiCo Backs `STAR WARS
 

3. June 2013 07:38
by jedi1
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Star Wars: The Magic and the Mystery

3. June 2013 07:38 by jedi1 | 0 Comments

A week after the release of Star Wars: The Special Edition, Fox Television celebrated the re-release of the original trilogy of legendary films by airing Star Wars: The Magic and the Mystery on Thursday February 6th 1997 at 8:00pm. In this one hour special, host Howie Long took viewers on a tour of the "Star Wars" universe and explored the making of the Special Editions. Download and watch the full US and UK versions. [More]
Star Wars: The Magic and the Mystery
 

30. May 2013 05:31
by jedi1
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Re-live The Release of the Star Wars Special Editions - part 2

30. May 2013 05:31 by jedi1 | 0 Comments

TheStarWarsTrilogy.com examines the success of the 1997 re-release of the motion picture `Star Wars,' directed by George Lucas, by exploring some of the popular print media of the time. Indications that this will be the top grossing film of all time; How important the rerelease marketing campaign was; The possible impact of this phenomenon on other older pictures. [More]
Re-live The Release of the Star Wars Special Editions - part 2
 

27. May 2013 22:47
by jedi1
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The Making of Harmy's Despecialized Edition

27. May 2013 22:47 by jedi1 | 0 Comments

A lot of work went into restoring Star Wars for Harmy's Despecialized Edition. Watch this making of Documentary which details some of the sources and techniques that went in to bringing back the Theatrical Version of Star Wars. If you have been happily watching the official releases since 2004, you may be surprised by some of the changes you see corrected here... [More]
 

27. May 2013 06:53
by jedi1
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Re-live The Release of the Star Wars Special Editions - part 1

27. May 2013 06:53 by jedi1 | 0 Comments

Using archival magazine articles, part 1 of TheStarWarsTrilogy.com's "Relive the Release" series takes you back to 1996, [More]
Re-live The Release of the Star Wars Special Editions - part 1
 

30. April 2013 07:16
by jedi1
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The Original Star Wars Trilogy - One Last Time

30. April 2013 07:16 by jedi1 | 0 Comments

Using contemporary articles from 1995-1997 TheStarWarsTrilogy.com recalls the incredible marketing challenge, and success of selling Star Wars on Video, again (and again). [More]