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29. November 2014 23:05
by jedi1

Star Wars - One Last Time Press Release, 1995

29. November 2014 23:05 by jedi1 | 0 Comments

We've covered the massive "one last time" campaign before (see The Original Star Wars Trilogy - One Last Time) but this press release is new:

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RSA 1996 001   RSA 1996 002   RSA 1996 003   RSA 1996 004  

Star Wars The Original One Last Time - Get it before it's gone for good.

Product Background

Star Wars represents the largest entertainment franchise in the world. Star Wars, The Empire Strikes Back, and Return of the Jedi were each the top theatrical grossers of the year when they were originally released.

Today, all three films remain in the top 20 of the worldwide box office. The high-tech wizardry gloriously displayed on the silver screen revolutionized movie making as well as the movie going experience. Much of the magic in today’s movies have roots in these films. Despite this, it is the story, a classic tale of good versus evil, of awakening, discovery and wonder: which makes these films the timeless classics they are. For all of their splendour, the effects never overshadow the epic struggle taking place in the films. Audiences fell in love with Luke Skywalker, the dreamer who reached for the stars, dared to wander from his home and had the courage to fight for his beliefs. They loved the rogue adventurer, Han Solo; the fierce but loyal beast, Chewbacca; Leia, a beautiful princess who was anything but a damsel in distress; and the vision that technology, no matter how advanced, would always have a human side, represented by the forever bickering droids, R2-D2 and C-3PO. They also loved to hate Darth Vader and the dreaded Empire, the ultimate embodiment of everything that is evil.

Audiences responded to Star Wars like nothing before it. Around the world they lined up to see it, camped out for days on end and they went back and back and back. And they bought books and T-shirts and soundtrack albums and toys, toys, and more toys. All to the tune of 1.3 BILLION dollars in ticket sales and almost THREE billion dollars in retail merchandise. To say that it was a phenomenon is an Understatement.

Star Wars, the first movie of George Lucas’ trilogy, was released in the U.S. in 1977 and became the highest grossing movie of all time. It held that title for five years, finally being surpassed by E.T. The Empire Strikes Back was released three years later in 1980. Like Star Wars, it became the highest grossing film of the year. To accommodate audience demand, screenings began at midnight the day it opened and continued non-stop, 24 hours a day. In 1983, the final film of the trilogy, Return of the Jedi, was launched. Like it’s predecessors, it was the number one film of the year. Perhaps more importantly, it introduced audiences to Lucasfilms spectacular THX Theatre Sound system and revolutionized the movie going experience. This year marks another landmark in the Star Wars universe. This video launch represents the last chance for consumers around the world to own a copy of the original theatrical version of Star Wars. 

In 1997 Star Wars: SPECIAL EDITION will be theatrically released. The Special Edition will contain enhanced THX sound, four minutes of never before seen footage and the inclusion of new droids, aliens and space craft. Once this version is released, the original will be retired. Forever. In addition, this final launch of the original marks the introduction of THX Digital Mastering. No special equipment is required to enjoy the uncompromising quality of THX digitally mastered videos. Colours are richer, images are sharper and sound is more dynamic, regardless of the equipment on which it is played. The films of the Star Wars trilogy have never looked or sounded as good on video as they do for this, this final release of the original Star Wars.

In every sense of the term, Star Wars is today, as it was nearly 18 years ago, state-of-the-art.

The Largest Marketing and promotional campaign ever.

Point of Sale

A1 + pre-sell Posters.

A1 + Star Wars Trilogy Posters 

A3 Posters.

A2 Mobiles.

15 Unit Counter Stands. Button Badges.


- R1 million plus T.V. campaign featuring 110 spots on M-Net

- 5FM radio campaign.

- Big Screen Magazine.

- Kidz World Magazine.


- "Star Wars” will be part of the month long S.A.V.D.A. campaign in November.

- Cross-leafleting with Galoob Star Wars Micro-machines.

- K-TV Power Edition competition.

- Big Screen Magazine consumer giveaways.

- Goldstar Consumer Electronic purchase incentive.

- Top Billing special insert.



- This is the last chance to purchase the original “Star Wars”. On 31 January 1996 it will be gone forever! 

- Winner of seven Academy Awards®.

- “Star Wars” is still the fifth biggest film of all time.

- “Star Wars” launched the careers of Mark Hamill, Carrie Fisher and Harrison Ford.

- Available as single cassettes, triple pack and limited edition collectors box set.

- Dynamic, new-look packaging to re-kindle consumers emotional attachment to the films. 

- Extensively pre-trailered on all Nu Metro and Fox Video cassettes from August through to December. 

- Added bonus: Each cassette features one of a three-part exclusive interview with George Lucas.

- Digitally Mastered resulting in improved visual and audlo quality. This message is conveyed in all advertising and point-of-sale.

© 1995 Twentieth Century Fox Home Entertainment, Inc. All Rights Reserved. TM & © 1995 Lucasfilm Ltd. (LFL) All rights reserved. Used under authorization.

© 1995 CBS/Fox Company. CBS™ is a trademark of CBS Inc. Used under license. “Twentieth Century Fox”,“Fox” and their associated logos are the property of Twentieth Century Fox Film Corporation. All Rights Reserved.

[Source: 1995 Press Release. Thank you to Carlo for providing us with this piece of Star Wars history!]

To learn more about this massive marketing campaign read The Original Star Wars Trilogy - One Last Time

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